In 1888, John invented
a wine drink that he tried to sell as mouthwash. As mouthwashes go it wasn’t all that good but it
did taste good, so he began selling it as a drink. He decided to incorporate his soft drink company
but after the first year, sales weren’t that good. He sold seventy five dollars’ worth of the stuff
that cost him fifty dollars to make. So in order to make some money to pursue
other interests, he sold the company to an employee for a mere $2,300.
Ten years later, sales
were better. Coca Cola, the company he started to sale the drink by the same
name was now the number one drink in the country.
Short term thinks caused
this brilliant man to sell away a product that is now one the most popular
products in the world. Short term thinking can cause us to do the same with an
even more precious commodity, our soul
Therefore, do not
throw away your confidence, which has a great reward. For you have need of
endurance, so that when you have done the will of God, you may receive what was
promised.
Hebrews 10:35-36
Faithful living
might be difficult and seemingly unrewarding in the short term. It causes us to miss the ‘passing pleasure of sin’. It can bring
unwelcome persecution and ridicule. Yet if you hold out, the reward will be far
greater than anything we can possibly imagine.
Never sell your faith
for a quick gain, hold on to an eternal reward!
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