We‘ve all heard the phrase before “the greatest thing since sliced bread” but as it turns out this greatest thing didn’t start out so great. Otto Rohwedder invented the first bread slicing machine (built to slice bread by the loaf). His prototype and blueprints went up in smoke in a fire in 1917. For the next several years he perfected the design and by 1927 it worked perfectly. Expect no one wanted it. A lot of bakers were skeptical, fearing the pre-sliced bread would fall apart and grow stale too fast. They didn’t think people would much care if their bread was sliced. In 1928 only one company had bought his device. Luckily for him and us, the marketing folks stepped began promoting the product. By 1933, American bakeries were selling more sliced than unsliced bread loaves. It wasn’t that the idea wasn’t sound, people just had to be convinced. Sometimes good ideas need promoters, People who can help others s...
The Preacher sought to find delightful words and to write words of truth correctly.