That
summer was going to be pack with big-name movies, so the theaters were being
picky. 20th Century Fox had a movie they thought might make some
money but only 40 theaters wanted it. What the rest of them wanted was “The
Other Side of Midnight”, a steamy adult-themed adaptation of a bestselling book
by the same name. The other movie was just a hero adventure of good vs evil
that theaters felt was too sappy for modern audiences.
So 20th
Century Fox played dirty. They told the theaters that the only way they could
get “The Other Side of Midnight” is
if they would also show the other movie they were promoting. This was illegal
and would get them fined 25,000 dollars, but they didn’t seem to mind.
It not because
“The Other Side of Midnight” did so
well, but because the other movie did. While “The Other Side of Midnight” made a modest 24 million, the other
movie “Star Wars” made 775 Million!
It‘s not
just theaters that don’t always know what is best for them, people do it all
the time. What we think will make us happy in the end brings us misery. The
steamy dive into the passing pleasure of sin leads us not to fulfillment but disillusionment.
The story is as old as time. See Solomon empty pursuits in Ecclesiastes or the
prodigal son trip in the far land. What we chase after might not be the thing
that is going to bring us the best return.
Don’t make the mistake of falling for the
other side of the road. What we think we want maybe a crumbling illusion but
what we want is to have an eternal promise of good.
Remember
also your Creator in the days of your youth, before the evil days come and the
years draw near when you will say, "I have no delight in them";
Ecclesiastes
12:1
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