Two researchers, Hyunjin Song and Norbert Schwarz, discovered a strange reason people were not exercising: typeface. They gave people written instructions on how to do a physical exercise. If the instructions were in an easy-to-read font ( Arial ), people estimated that it would take about 8 minutes to do the exercise and that it wouldn’t be too difficult. They were willing to incorporate the exercise into their daily workout. But if the instructions were given in an overly decorative font ( Brush Script MT Italic ), people estimated it would take almost twice as long—15 minutes—to do the exercise, and they rated the exercise as being difficult to do Clarity, it seems, is everything. In Colossians 4, Paul asks the church there to pray for his effort to spread the Gospel, specifically asking “ that I may make it clear in the way I ought to speak ”. He knew that for his effort to bear fruit he had to speak in a clear way that people would respond to. ...
The Preacher sought to find delightful words and to write words of truth correctly.