An aquarium manufacturer was in the midst of a major business crisis. Despite their best efforts, a large percentage of its custom made glass aquariums were arriving at their destinations broken, if not completely shattered. Desperate to figure out a shipping solution that wouldn’t break the aquariums or the bank, they turned to Edward de Bono. De Bono was no experts in aquariums or glass or even shipping methods, he was however known for being an expert in thinking. He had literal coined the term “ lateral thinking” in his 1967 book. His solution not only eliminated the company’s breakage problem, it also ended up saving them money in packaging as well! What was the solution? Instead of packaging the aquarium for shipment, he had them instead place the label on the aquarium itself. That way the handlers could see for themselves they were dealing with glass and mishandling it would affect them personally. Now the packa...
The Preacher sought to find delightful words and to write words of truth correctly.